BRIEF: To name and create a brand for a new childrens’ accessories company.

APPROACH: Founder Jen Daniels wanted to create a brand that was fun, gender-neutral, and promoted kindness. We came to a strategic direction that summed up the values of the company in one line ‘The Bright Side’. This helped steer the brand naming, the direction of the product design (we developed the patterns and consulted on the product development) and also the way they act - giving 10% of profits to childrens’ charities.