BRIEF: To rethink the Peoples Coffee brand and the way it looks and communicates. To make it stand apart from the competition – and stand for something. 

APPROACH: We established a new mantra - ‘People for the common great’. Because there are a bunch of passionate people at the heart of their business, from the grower to the barista, and they are all striving to create a great product. The visual approach is quite utilitarian, as a frivolous decorative or materialistic approach would have felt wrong for a company that is all about giving back. The logo itself is an evolution of the original crest. Illustration by Lisa Nicole Moes.