BRIEF: To create a brand for an Australian business consultancy specialising in complexity theory and change management solutions.

APPROACH: Think.Garden look at companies in a similar way to organisms. Complex structures made up of tiny cells that are powerful on the individual scale as well as at a macro level. This led us to a visual approach which celebrates the complexity of structures in nature which we ultimately turned into an animation that graces the big screen at conferences and the website. Strategy and naming was done by Hunter and the animation was created by Kitset.