BRIEF: Wellington On A Plate is New Zealand’s largest food festival. Each year chefs are given a theme that inspires an event or dish. It is that theme that we then use when bringing the festival programme to life.

APPROACH: Taking a theme like ‘play with your food’ and making colour and typography playful. Working with the campaign imagery to make sure the communications are cohesive. Imagery shown is of programmes from the years 2017–2024.